Product overview

Everything your coaching business needs to stay organized, prepared, and accountable.

BackboneAI combines the operational tools of a coaching practice with the coaching intelligence needed to keep client work moving forward.

Practice management

Every client, in full context.

Profiles, ownership, history, and goals live together — so anyone on the practice can pick up the thread of a client’s coaching without digging through five tools.

Profiles & ownership

  • Client & prospect profiles
  • Assigned-coach ownership

Engagement & history

  • Client engagement health
  • Full session history

Goals & access

  • Goals & coaching plans
  • Secure client portal access
Booking & consults

From first inquiry to booked session.

Publish a booking page, offer free intro consults, and let clients request the times that work — with conflict detection keeping the calendar honest.

  • Public coach booking pages
  • Free intro consults
  • Prospect-to-client flow
  • Client appointment requests
  • In-person or video sessions
  • Conflict detection

Publish a booking page

Share a public page for free intro consults.

A prospect books

They grab an intro slot — no account required.

Run the consult

Meet in person or over video — your choice.

Convert to a client

Turn a good fit into an active client in a click.

Packages & programs

Sell coaching the way coaches sell it.

Package up your work as session packs, multi-session programs, or ongoing retainers — then let booked sessions draw down automatically against the right balance.

  • Live balances & expiration
  • Draw-down booking
  • Client package purchase flow
  • Pauses, renewals & refunds
Session packs

Prepaid blocks of sessions that draw down one at a time as they’re booked.

Programs

Structured, multi-session engagements with a clear arc.

Retainers

Ongoing monthly coaching that renews on schedule.

Client portal

A calm, secure home for your clients.

Clients get a private space to prepare, complete what you assign, message you, and handle the business side — without the email back-and-forth.

  • Secure invite & login
  • Personal client dashboard
  • Secure client ↔ coach messaging
  • Request appointments
  • Complete assigned forms & tools (typed e-signature)
  • View billing and buy packages
  • Manage a card on file
  • Join video sessions
Tools & assessments

Turn reflection into visible progress.

A real coaching tool engine — not just static forms. Assign wheels, custom scored instruments, and intake clients complete in the portal, then review the results you can actually see.

  • Built-in coaching wheels
  • Custom scored instruments
  • Forms, intake & policies with typed e-signature
  • Bands, trends, radar charts & retakes
  • External assessment tracker

Explore assessments & progress

Wheel of Life
This month   90 days ago
AI debrief

Suggested questions

Career and Health both rose — what shifted there?
Fun scored lowest again. What would a 7 look like?
Where do you most want to focus this next block?
AI for coaches

AI that supports the coach — never replaces them.

Coach-facing intelligence that helps you prepare, debrief, and synthesize — grounded in each client’s actual coaching record, while you stay fully in control.

Session-prep briefs

A grounded brief before each session — what changed, open commitments, and a suggested focus.

Assessment debriefs

Instrument-aware summaries the moment a client completes a tool.

Suggested coaching questions

Ready-to-use questions to open the next conversation.

Client-grounded copilot

Ask AI about a client and get answers grounded in their record — not the open internet.

Progress synthesis

Radar overlays across re-takes, turned into a clear read on what’s changing.

Billing assistant

For admins and billers: summarize the billing position and prioritize the work queue.

Built on Anthropic’s Claude. Personally identifying information is scrubbed before any model call, and the coach stays in control — AI output is support, never a diagnosis or a replacement for your judgment.

Notes & follow-up

Capture the session. Close the loop.

Document each session, sign and lock the record, and keep the open threads — unsigned notes, missed sessions, and follow-ups — in front of you.

Once a note is signed it becomes an immutable record, so your documentation stays trustworthy over time.

Session notes

Capture what happened and what’s next, right after the session.

Signed & locked records

Once signed, a note becomes an immutable record.

Unsigned-notes queue

See every note still waiting to be signed.

No-show & late-cancel handling

Mark, track, and account for missed sessions.

Follow-up workflows

Carry actions and commitments into the next session.

Billing & analytics

See the business behind the coaching.

Manage packages, balances, statements, billing workflows, and payment readiness in one place — with revenue and practice dashboards that show how the practice is really doing.

Live card payments via Stripe Connect are rolling out. Today you can save a card on file and get every statement payment-ready.
Billing work queue

A running list of what’s ready to send and review.

Statements

Clear, itemized statements for every client.

Client credit ledger

Track credits and balances with a clean audit trail.

AR aging

See what’s outstanding and how long it’s been open.

Revenue & practice dashboards

Understand revenue, activity, and practice health at a glance — role-aware for admins, coaches, and billers.

Team roles

Built for teams, scoped by role.

Everyone sees what they need and nothing they shouldn’t — with practice-level isolation and a shared sense of time across every dashboard.

Admin

Practice setup, team, packages, and oversight across every coach.

Coach

Their own clients, sessions, notes, tools, and AI-assisted prep.

Biller

Statements, balances, the billing work queue, and payment readiness.

Practice-level data isolation

Every record is scoped to your practice — no cross-practice bleed.

Practice settings & timezone

Set your practice timezone once, and every dashboard renders in practice-local time.

Give your coaching practice a backbone.

See how the whole coaching relationship fits in one place.